Open Assembly

Open Assembly is a strategy and innovation consultancy.

We deliver transformative growth strategies.


What We Do

Organizational Consulting:

We partner with organizations that know they need to evolve to stay relevant. We facilitate and advise to drive growth by taking friction out of new ways of working. Through identifying new trends, tools and challenges, we develop actionable strategies, tactics and implement solutions to help future-proof organizations. 

We believe that transformative growth is best achieved through utilizing open methodologies, collaborative business models, tools and technologies. Our strategies are founded on crowd-based principles which is why we call ourselves the Open Assembly. We structure each engagement around four key growth phases: Learn, Experiment, Build, and Scale.

Platform Consulting

We develop actionable go-to-market strategies for Open System platforms to help proliferate and accelerate the growth of their market share. We believe that a rising tide floats all boats in that the success of each platform helps grow the overall market. To accomplish this we focus our engagements on Market Research, Business and Software Strategy and Brand Communications. 

Here are some of the ways our clients engage us:


Business Transformation

  • Business Strategy

  • Business Model Prototyping

  • Growth Acceleration

  • Organizational Structure

  • Service and Culture Design

  • Benchmarking and Best Practices

Strategy Development

  • Brand Strategy & Positioning

  • Research & Ethnography

  • Future Scenario Planning

  • New Market Discovery

  • Experience (Re)invention

  • Venture Strategy

  • Innovation Processes


  • Partnership Identification
  • Partnership Networking
  • Technology Partnerships
  • Leadership Placement & Recruiting

“It's not about being at the right place at the right time, it's about having an open mind at the right time.”

Paul Erdös|  Innovator



Open Assembly was founded on the collective experience of nearly 30 years of forming, building, and consulting on open business practices. Founding partner, John Winsor, is a leading thinker, advisor and entrepreneur building platforms in the marketing, media and innovation industries. He is known for his strategic marketing and product innovation work based on collaboration, co-creation, open innovation and crowdsourcing. He founded Open Assembly as a way to continue to uncover, learn and help companies evolve. Prior to Open Assembly, he was founder and CEO of Victors & Spoils, the world’s first creative advertising agency build on crowdsourcing principles. In 2009 he sold majority ownership of Victors & Spoils to Havas becoming their global Chief Innovation Officer.

Before founding Victors & Spoils, Winsor was Vice President and Executive Director of Strategy and Innovation at Crispin Porter + Bogusky. And prior to that, he founded Radar Communications, a strategy and communications agency based on co-creation. His books include “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” where he coined the term co-creation, “Spark: Be more Innovative through Co-Creation,” the bestseller, “Baked In: Creating Products and Businesses That Market Themselves” and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.”



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