The Collective is a membership-based community comprised of organizations, platforms, freelance workers and academics devoted to advancing the thinking and practical application of open strategies including open innovation, co-creation and crowdsourcing. The Collective’s purpose is to provide community, connections and content to help all boats in the industry rise together as we collectively explore the future of work.
We partner with organizations that know they need to evolve to stay relevant. We facilitate and advise to drive growth by taking friction out of new ways of working. Through identifying new trends, tools and challenges, we develop actionable strategies, tactics and implement solutions to help future-proof organizations. We believe that transformative growth is best achieved through utilizing open methodologies, collaborative business models, tools and technologies. We structure each engagement around four key growth phases: Learn, Experiment, Build, and Scale.
We develop actionable go-to-market strategies for Open System platforms to help proliferate and accelerate the growth of their market share. We believe that a rising tide floats all boats in that the success of each platform helps grow the overall market. To accomplish this we focus our engagements on Market Research, Business and Software Strategy and Brand Communications.
Content and Speaking
We create content to support the growth of the future of work including research through LISH, books and articles on innovation in the Harvard Business Review, MIT Sloane Business, Forbes and various industry publications, plus have a robust social media presence. We also share knowledge by keynoting events, hosting podcasts and running innovation workshops.